Kalank’s Long Duration- A Cause Of Worry For Exhibitors
While audience is gearing up to watch Karan Johar’s multi-starrer, Kalank, a few exhibitors across India are worried with the film’s long length
So, have you already booked your tickets for Karan Johar’s magnum opus- Kalank? The period drama, helmed by Abhishek Varman and starring Varun Dhawan, Alia Bhatt, Sonakshi Sinha, Aditya Roy Kapur, Sanjay Dutt and Madhuri Dixit, is keeping the audience on edge as they eagerly wait for it to be screened tomorrow.
While star cast’s fans are excited, according to a report in Mumbai Mirror, the exhibitors across India are not feeling at ease and the reason for their discomfort is Kalank’s duration. Karan Johar’s ambitious project has a run-time of 2 hours 48 minutes. This is worrying a few exhibitors as they well it will result in losing revenue of one show every day.
While talking to the tabloid, Raj Bansal, the owner of Entertainment Paradise in Jaipur, pointed out that as a result, each show will be approximately three hours and 20 minutes, if you include interval and ad time. “I will definitely end up losing revenue of one show every day,” he grouses, adding that it’s best to keep the run-time to two hours and 20 minutes.
The report further states: “Vishek Chauhan, the owner of Roopbani Cinema in Purnia, agrees with Bansal that because of its length, Kalank might eat into some of my revenue as shows will start earlier than usual, when the footfalls are low. However, he points out that since even Avengers: End Game which opens next Friday, April 26, is a three-hour-three-minute extravaganza; eventually it will boil down to the content.
On the other hand, there are some who feel if the content is strong, there is no reason to worry. Kamal Gianchandani, CEO, PVR Cinemas, reasons that Titanic, with its three-hour run-time, was a blockbuster. He told the tabloid, “People would’ve enjoyed it even if it was six hours long. And showcasing isn’t an issue as there is no dearth of screens with the growth of multiplexes.”
Meanwhile, the prices of the film have also been hoked by 10-15 percent. Talking about the same, Raj Bansal said, “It is an expensive film and to recover the money, the production house has instructed theatres to increase the rate.”
However, Manoj Desai, the executive director of Bandra’s G-7 multiplex begs to differ and feels surge pricing is not a positive sign. “If it continues, these makers will have to screen their films on the moon. I just hope that given its long run-time, Kalank doesn’t live up to its title,” he told the tabloid.
Image Source:Instagram/karanjohar
While star cast’s fans are excited, according to a report in Mumbai Mirror, the exhibitors across India are not feeling at ease and the reason for their discomfort is Kalank’s duration. Karan Johar’s ambitious project has a run-time of 2 hours 48 minutes. This is worrying a few exhibitors as they well it will result in losing revenue of one show every day.
While talking to the tabloid, Raj Bansal, the owner of Entertainment Paradise in Jaipur, pointed out that as a result, each show will be approximately three hours and 20 minutes, if you include interval and ad time. “I will definitely end up losing revenue of one show every day,” he grouses, adding that it’s best to keep the run-time to two hours and 20 minutes.
The report further states: “Vishek Chauhan, the owner of Roopbani Cinema in Purnia, agrees with Bansal that because of its length, Kalank might eat into some of my revenue as shows will start earlier than usual, when the footfalls are low. However, he points out that since even Avengers: End Game which opens next Friday, April 26, is a three-hour-three-minute extravaganza; eventually it will boil down to the content.
On the other hand, there are some who feel if the content is strong, there is no reason to worry. Kamal Gianchandani, CEO, PVR Cinemas, reasons that Titanic, with its three-hour run-time, was a blockbuster. He told the tabloid, “People would’ve enjoyed it even if it was six hours long. And showcasing isn’t an issue as there is no dearth of screens with the growth of multiplexes.”
Meanwhile, the prices of the film have also been hoked by 10-15 percent. Talking about the same, Raj Bansal said, “It is an expensive film and to recover the money, the production house has instructed theatres to increase the rate.”
However, Manoj Desai, the executive director of Bandra’s G-7 multiplex begs to differ and feels surge pricing is not a positive sign. “If it continues, these makers will have to screen their films on the moon. I just hope that given its long run-time, Kalank doesn’t live up to its title,” he told the tabloid.
Image Source:Instagram/karanjohar
